Where Leadership Meets Intention: Kareem George Joins the LATTE U.S. Inaugural Advisory Board
A milestone moment for Culture Traveler and the future of luxury travel storytelling
As LATTE U.S. launches its first-ever Advisory Board, Kareem George, Founder of Culture Traveler, joins a distinguished group of industry leaders selected to help shape the future of luxury travel storytelling. His appointment reflects both his commitment to culturally conscious travel and the guiding philosophy behind Culture Traveler: journeys shaped with intention, curiosity, and global perspective.
The article below explores what this milestone means for the industry and why the board’s collective voice matters now more than ever.
Charting a New Path in Luxury Travel: Latte U.S. Forms Its Inaugural Advisory Board
Written By: Matt Turner
In an industry defined by relationships, knowledge, and thoughtful perspective, it is always inspiring to see genuine collaboration take shape. This month, LATTE U.S. announced its first-ever Advisory Board, an initiative designed to elevate the voice of the luxury travel professional and bring more intention to the way our stories are told.
I am honored to share that I will be serving as a member of this inaugural board, alongside a distinguished group of leaders from across the luxury travel landscape. Together, we represent advisors, suppliers, and innovators who share a common goal: to ensure our industry continues to evolve with clarity, relevance, and cultural curiosity.
Why This Matters
Luxury travel is personal. Our clients don’t simply want itineraries, they want meaning, connection, and authenticity woven into each journey. To meet that expectation, our industry benefits from a trusted platform that reflects the real conversations happening between advisors, suppliers, and travelers. LATTE U.S. is investing in that vision.
By forming this board, LATTE U.S. is prioritizing:
Content informed by on-the-ground expertise
True collaboration between sectors of the luxury space
A more inclusive and globally aware storytelling lens
It’s a forward-thinking approach that mirrors how our travelers now explore the world: with intentionality, curiosity, and a desire for deeper insight.
A Collective of Industry Voices
The inaugural Advisory Board brings together a dynamic mix of respected professionals, including:
Alexandrea Padilha – Fischer Travel
Chris Austin – Explora Journeys
Elizabeth Roberts – Brownell Travel
Helen Papa – TBH Travel
Jeremy McClellan – The Ritz-Carlton Yacht Collection
Kareem George – Culture Traveler
Michael Foley – Kerzner International
Robert Castro – Scenic USA
Shawn Johnson – Abercrombie & Kent
Tiffany Hines – Global Escapes
Each member brings a distinct perspective, shaped by years of serving discerning travelers and building meaningful travel experiences around the globe.
Looking Ahead
This board is not a formality but a working forum where ideas, feedback, and expertise will help guide editorial direction and industry engagement. I’m excited for the conversations ahead and the opportunity to contribute to thoughtful storytelling that celebrates culture, elevates the advisor voice, and inspires our community.
Luxury travel is at its best when we share knowledge, listen with intention, and move the industry forward together. This step from LATTE U.S. reflects that spirit, and I look forward to the journey ahead.